Our Technologies - ASP.NET and Microsoft SQL Databases
For the more technical amongst us, we use ASP.Net as the programming framework for all ecommerce enabled websites. ASP.NET is the latest Microsoft programming framework that allows for the rapid development of powerful web applications.
It is stable, reliable and the framework comes from a company that underpins the way software is written - you could also argue they are financially secure and won't be going anywhere for a while. The technology is continually evolving and with the recent release of .NET 2.0 it is set to become even more the defacto standard for all commercial web development.
We use Microsoft SQL as our database platform - considered more expensive than most although without doubt it is bullet proof. We take your data seriously and don't compromise with it's integrity at any stage.
The Advantages of ASP.NET
ASP.Net has many advantages - both for the programmers and for the end users.
Powerful database-driven functionality
Like ASP (Microsoft's language preceding ASP.Net), ASP.Net allows programmers to develop web applications that interface with a database. The advantage of ASP.Net is that it is object-oriented and has many programming tools that allow for faster development and more functionality.
Faster web applications
Two aspects of ASP.Net make it fast -- compiled code and caching. In the past, the code was interpreted into "machine language" when your website visitor viewed your page. Now, with ASP.Net the code is compiled into "machine language" before your visitor ever comes to your site.
Caching is the storage of information that will be reused in a memory location for faster access in the future. ASP.Net allows programmers to set up pages or areas of pages that are commonly reused to be cached for a set period of time to improve the performance of web applications. In addition, ASP.Net allows the caching of data from a database so your website isn't slowed down by frequent visits to a database when the data doesn't change very often.
ASP.Net was tested and found to be over 10 times faster for the average user than Java's J2EE technology. While there have been some debates about the methods of the testing it is interesting to note that this has been validated by 3rd parties.
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